Nu Skin Finds Natural Fit In Soaring Social Commerce Demand
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.
The beauty and wellness company, which primarily operates via a direct-sales model but also sells direct-to-consumer from its website, was founded in Utah in 1984 but conducted the bulk of its business in Asia until the last several years. The company has since worked to strengthen its business in the Americas and Europe, and with consumer behavior shifting away from traditional retail channels, Nu Skin found a natural fit with social commerce given its foundation in affiliate and influencer marketing, Ryan Napierski, Nu Skin CEO, tells CGT.
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