Nu Skin Accelerates Social Commerce Capabilities with the Acquisition of Mavely

Nu Skin brand affiliates will be able to more effectively share and sell products with emerging social commerce technology

 

PROVO, Utah and CHICAGO, Nov. 10, 2021 /PRNewswire/ -- Nu Skin Enterprises, Inc. (NYSE: NUS) today announced the acquisition of Mavely, an emerging social commerce platform that streamlines customer acquisition and social selling. The Mavely acquisition is expected to bring new social selling capabilities to Nu Skin brand affiliates, empowering them to help consumers more effectively discover, share and purchase products.

 

Mavely's proprietary technology will help Nu Skin accelerate its growth in the global social commerce market expected to reach nearly $3.4 trillion by 2028.* In the coming year, Nu Skin plans to introduce new digital tools to help the company's global brand affiliates expand their reach across social platforms as they share and sell Nu Skin products through a personally curated storefront that provides consumers with an improved shopping experience.

 

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Nu Skin Accelerates Social Commerce Capabilities with the Acquisition of Mavely

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